One of the Nethercutt (Republican running for Senate in Washington) commericials has been redone--again. I was wondering why his staff hated him so, and wanted him to look bad. In the previous rendition of the commericial, he was shot up close with a standard lens, which caused a mild fish-eye effect, and lit from below, which gave him a lovely "someone is holding a flashlight under my chin at the campground fire" look.
Note to people running campaigns--run the effing commercial with the sound *off* to see what's being projected. Nethercutt had a sneer in v1.0 of the commercial. Even if I'm not listening to what he says, the look says volumes.
Corollary to such-- don't re-loop, and especially don't loop over dialogue that's altogether different. For hearing lipreaders like me, you're giving me a headache. For hearing-impaired lipreaders, you're likely either scandalizing them (hi mom!), or sending them into shrieks of laughter, and no one else in the room can get in on the joke.
I don't know why more political commercials that do this (especially the really funny ones) aren't showing up in the media.
Posted by lsefton at October 12, 2004 09:42 PM